Opened in April 2012 to mark the centenary, the new Alpine Sensation, a 250m journey of discovery, whizzes through the history of the Jungfraubahn railway with light and sound effects, projected photos and a giant snowglobe.
Flavour is a mixture of sensory information - taste, smell and the tactile sensation that is known as "mouthfeel" (so you might experience water as feeling "light" or "heavy" in the mouth).